Targeting and Tracking

Imagine a world of digital content where users are encouraged to make copies and share. Liking, sharing and recommending is the new vernacular in digital word-of-mouth. Digital breadcrumbs give marketers valuable data.

We track content persistently...no matter how many copies have been made and no matter where on the globe it lands. This capability gives content owners a true picture of what is happening to their digital goods and enables users to share content anyway they like.

It's called SuperDistribution, and we are uniquely able to provide it.

ContentDeliveryAds are displayed in search results when someone searches Google, Yahoo or Bing using a particular keyword or phrase. Ads also appear under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. That way, you'll be advertising to an audience that's already interested in your business. 

In the ContentDeliveryAds workflow, we determine an advertiser’s target audience and budget, then the process of optimization and placement begin.  During the creation of a rich media ad, the appropriate tags are placed within the file. Specific metrics like geo-targeting, click rates, engagement time and entrance sources are measured over time. After analysis of data, campaigns can be modified to be more targeted.